Strategic Partner for EdTech Founders

Turn your vision into a scalable, sustainable business. I help EdTech founders navigate product strategy, go-to-market, and the critical early stage where great ideas must meet the real world.

20+ Years in EdTech
2 Successful Exits
$6M Revenue Scaled
80K+ Students Reached
Gordon Smith

The Producer for Founders

For two decades, I've been on a mission as an educator, entrepreneur, and innovator in K-12 education, obsessed with creating engaging experiences that accelerate students' learning.

I've founded and scaled successful businesses, brought unique EdTech products to market, and participated in partnerships, acquisitions, and strategic deals—including founding Codesters (reaching 80,000 students annually) and successfully exiting to Learning.com, where I led product strategy and helped sell the company to Lumos Capital.

Now, I partner with visionary EdTech founders to help them navigate the complexity of product strategy, go-to-market, and K-12 distribution—especially at the critical early stage where product and go-to-market are inseparable.

UC Berkeley

  • BS Engineering 1999

NYU Stern

  • MBA Finance & Entrepreneurship 2006

Tutor Associates

  • Founder 2001-Present
  • Scaled to $6M in revenue

Codesters

  • Founder & CEO 2014-2022
  • Scaled to 80k+ students per year
  • Acquired Vidcode 2021
  • Sold to Learning.com 2022

Learning.com

  • VP Product Strategy 2022-2024
  • Sold to Lumos Capital 2023

EdTech Advantage

  • Founder 2024-Present

Services Tailored to Your Stage

Whether you're refining product-market fit, launching to schools, or preparing for an exit, I bring hands-on expertise to help you succeed.

🎯

Product Strategy

Clarify your unique value proposition and build products that schools actually want.

  • Product-Market Fit
  • Ideal Customer Profile
  • Competitive Positioning
  • Product Roadmap
🚀

Go-to-Market Strategy

Navigate the complexity of selling to K-12 schools, districts, and hybrid models.

  • Sales Pipeline Development
  • Customer Journey Mapping
  • Distribution Partnerships
  • Pricing Strategy
💼

Fundraising and M&A

Prepare for successful fundraising or exit with someone who's been on both sides.

  • Investor Pitch Development
  • Financial Projections
  • Due Diligence Preparation
  • Deal Negotiation
  • Grant Writing
⚙️

Operations

Build the operational foundation to scale efficiently and sustainably.

  • Team Structure & Hiring
  • Process Optimization
  • Customer Success
  • Metrics & Analytics

A Partnership Built on Results

I work flexibly based on your needs—from focused projects to ongoing strategic partnership.

1

Discovery Call

We discuss your challenges, goals, and where you need support most.

2

Custom Proposal

I create a tailored engagement plan with clear objectives and deliverables.

3

Execute Together

We work collaboratively to achieve your goals with hands-on strategic guidance.

4

Measure Impact

Track progress against clear KPIs and adapt our approach as needed.

Flexible to Fit Your Needs

Choose the level of engagement that matches your stage and budget. All engagements are tailored to your specific needs.

Associate

4-6 hrs/week
 

For founders who need periodic strategic guidance and specific project support.

  • Regular coordination meetings
  • Specific project deliverables
  • Client leads execution
Get Started

Project Lead

15-20 hrs/week
 

For founders who need a fractional executive to drive key initiatives to completion.

  • Primary responsibility for results
  • Self-directed execution
  • Top priority engagement
Get Started

Commission-based and equity arrangements also available for the right partnership.

Ready to Scale Your EdTech Company?

Let's discuss how we can work together to turn your vision into a sustainable, scalable business that reaches more learners.

Schedule a Free Consultation